“Fundació Miró Mallorca” is the only museum dedicated to the artist where it is possible to visit the workshops and the place in the Mediterranean where Miró decided to live and work, and therefore, the place where the workflow becomes a work in itself.
Through the photographic art direction, we created an image archive that transmit these values:
1) Brightness and clarity for the spaces of the Museum. Bright colors for the works, contemporaneity in the spaces.
2) For the staging we looked for reflexive interaction, emotion, contemplation of art and participation.
3) In the workshops, apart from a more objective and technical look, we also wanted to provide a subjective look that shows the detail of the objects and their plastic character.
4) The architecture of the facades of the workshop and the Museum space had to be integrated in this mediterranean environment in order to transmit that visiting the Foundation is an experience for all the senses.
The “Visit us” section has to convey the idea of all the things that can be done at the Foundation, propose workshops and activities, consult the services, the exhibitions, etc. This is a section that must invite you to organize a whole-day visit.
In order for the stroke and the plastic aspect to be transmitted to the web we created the icons of these architectural spaces with chinese ink.
The architecture is an important part of the heritage of the Foundation. On the web we have the opportunity of to enter, virtually, the essence of this spaces and get to known many of the details that complement the physical visit.
Another of the important aspects of the Museum is its Collection. The foundation owns not only part of the work that Miró performed in in Mallorca, but also many of the preparatory works of some of the most important pieces of the artist. Therefore: this collection is of special interest to scholars from around the world.
Most of this collection can be consulted on the web.
Activities for all types of public, both professionals and families, cultural events, etc. also have their space on the website.
The editing of each one of these pages allows to set different sections based on the available material. This allows us to build an structure that adapts itself to this material, allowing each page to look different, breaking monotony and proposing related content.
One of the desires of Joan Miró and his wife Pilar Juncosa was that Miró Mallorca could boost young international artists, offering the workshops and the opportunity to show their work in the spaces of the Museum.
The work of these artists is collected in an artistic diary where the work process that they are carrying out can be shown.