Desvio

“Desvio” is an artistic photobook about the “diversion” made in Tarragona which has caused the cutting of natural paths and the separation of urban centres.

Design and editorial liaison for photographer Pep Escoda.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

The book has a three parts structure:


The first is a theoretical approach from the texts of two experts on landscape and urbanism.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

The second shows us the “diversion” through the photographic work of Pep Escoda exposing the consequences of poor road planning. The photographs are an artistic document that allows us to establish a critical-aesthetic dialogue with our environment.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

The last part of the book contains maps that allow us to locate the images on the path the author traces on both sides of the highway (diversion), providing the necessary strictness to his exhaustive work process.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

The bookbinding shows the book without spine, like a scar.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

This idea’s strengthened by the gray sewing thread, an intermittent appearance which interferes in the book as if it were the same highway, that is, splitting the city in two.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona

The different papers used on the book clearly separate the internal structure of the book. On the texts and maps section keeps a style that reminds to some catalogs and documents related to urbanism and architecture.

Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona
Desvio (art direction, graphic design, print), by DOMO-A | Art direction & graphic design, Barcelona